If you want to get more visitors to your website, you need to ensure your website is compelling and attractive. Having a poorly designed website is bound to drive customers away. Notably, most small businesses do not hire web designers to help them with the design process. As a result, they end up having a website that is not SEO friendly or attractive. In this article, this article provides some common web design mistakes that most business owners make.
Too much content
There is no set standard when it comes the amount of content to place on your website. As such, establishing the right amounts is something that comes with professionalism. Ideally, the content on your website should give your visitor a clue about what your business is all about in a few seconds.
Stuffing your website with loads of unnecessary information has the effect of directing visitors away. Moreover, loads of contents, pictures, ads have the effect of making a website load slowly. Most visitors do not have the patience to wait for your site to load, stuffing content can be a huge set back in your online campaign.
Another common mistake is not having adequate content. As such, people visiting your site will are forced to make guesses. As such, always make it concise and cut to the chase for everyone to understand. As a tip, you should combine words with some pictures.
Poor call to action
Business and individual have a website for a purpose or goal. The best way to go about this is to have a compelling call to action (CTA) to tell visitors what you offer. Often, most web owners make the mistake of having a poor call to action or having competing CTAs on one page. The best approach to use when going about this is to have clear and compelling CTA. A good CTA makes it easy for the visitors to say yes and learn what your business is all about.
Having a responsive design is a facto standard in the web design industry. Unfortunately, most web owners often make this mistake, which also limits their traffic. Besides alienating a large number of clients, you also run the risk of hurting your online marketing campaign.
Sound web design practices are key ingredients to the success of a website. As such, you need to avoid making mistakes that could jeopardize your online mission. Professional website design Leicester can help you avoid making these and other errors.