If you are running any form of internet businesses, you are likely to have goals for your site. One of the major goals online marketers have is to get people to subscribe to their email list or purchase programs and products directly. The common things they want to know as far as website conversions are concerned is how to measure your opt-in conversion rate.
What is opt-in?
Opt-in is an abbreviation of opting in. This means that a user has offered you the permission of sending him or her an email. It occurs when a person signs up for a newsletter, series of emails or notifications of product promotions, coupons, and discounts. If you intend to add your customers to an email list, then an opt-in is necessary.
What is opt-in rate?
This refers to a percentage of website visitors who opt-in to your email list. For instance, if your website receives 1000 visitors and 250 of them subscribe to your email list, then you have an opt-in rate of 25%. Subscription should be voluntary, and your website visitors should be offered a good reason you want them to opt-in. You can offer them special discount codes and free special offers.
What is a good opt-in rate?
Several factors can influence your opt-in rate. They do vary from one niche to another and the technique you use to get traffic to your site. Also, the type of offer you are giving to people. Usually, an average opt-in rate ranges from 1% to 6%. If it is less than 1%, it is possible to improve you using methods such as adding squeeze pages, pop-ups, and other tools.
How to measure opt-in rate
You can track your email opt-in rates
using Google Analytics. First, you need a confirmation page; after people join your email list, you need to thank them for getting in and ask them to confirm their emails by clicking on the confirmation link. You should connect the confirmation page to your opt-in form. This can vary depending on the email software you are using.
Creating Google Analytics Goal is necessary. You can do this on the Admin tab. Name your goal and know its “Goal Slot ID.” Enter the URL of your thank you page. Thus, when there is traffic to your thank you page, you can see the conversion rate. This can also act as a verification that your goal is setup as required.
Lastly, you should be viewing your reports and tracking conversions.