Common Web design Mistakes

Dennis Stanley 2018-03-21 0 Comments
Different kinds of Apps

If you want to get more visitors to your website, you need to ensure your website is compelling and attractive. Having a poorly designed website is bound to drive customers away. Notably, most small businesses do not hire web designers to help them with the design process. As a result, they end up having a website that is not SEO friendly or attractive. In this article, this article provides some common web design mistakes that most business owners make.

Too much content

There is no set standard when it comes the amount of content to Laptop graphicplace on your website. As such, establishing the right amounts is something that comes with professionalism. Ideally, the content on your website should give your visitor a clue about what your business is all about in a few seconds.

Stuffing your website with loads of unnecessary information has the effect of directing visitors away. Moreover, loads of contents, pictures, ads have the effect of making a website load slowly. Most visitors do not have the patience to wait for your site to load, stuffing content can be a huge set back in your online campaign.

Inadequate content

Another common mistake is not having adequate content. As such, people visiting your site will are forced to make guesses. As such, always make it concise and cut to the chase for everyone to understand. As a tip, you should combine words with some pictures.

Poor call to action

Business and individual have a website for a purpose or goal. The best way to go about this is to have a compelling call to action (CTA) to tell visitors what you offer. Often, most web owners make the mistake of having a poor call to action or having competing CTAs on one page. The best approach to use when going about this is to have clear and compelling CTA. A good CTA makes it easy for the visitors to say yes and learn what your business is all about.

Slow loading

CodesHaving a responsive design is a facto standard in the web design industry. Unfortunately, most web owners often make this mistake, which also limits their traffic. Besides alienating a large number of clients, you also run the risk of hurting your online marketing campaign.

Sound web design practices are key ingredients to the success of a website. As such, you need to avoid making mistakes that could jeopardize your online mission. Professional website design Leicester can help you avoid making these and other errors.…

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How To Measure Your Opt-in Conversion Rate

Dennis Stanley 2016-12-20 0 Comments
Many Templates

If you are running any form of internet businesses, you are likely to have goals for your site. One of the major goals online marketers have is to get people to subscribe to their email list or purchase programs and products directly. The common things they want to know as far as website conversions are concerned is how to measure your opt-in conversion rate.

What is opt-in?Newsletter Logo/Template Graphic

Opt-in is an abbreviation of opting in. This means that a user has offered you the permission of sending him or her an email. It occurs when a person signs up for a newsletter, series of emails or notifications of product promotions, coupons, and discounts. If you intend to add your customers to an email list, then an opt-in is necessary.

What is opt-in rate?

This refers to a percentage of website visitors who opt-in to your email list. For instance, if your website receives 1000 visitors and 250 of them subscribe to your email list, then you have an opt-in rate of 25%. Subscription should be voluntary, and your website visitors should be offered a good reason you want them to opt-in. You can offer them special discount codes and free special offers.

What is a good opt-in rate?

Several factors can influence your opt-in rate. They do vary from one niche to another and the technique you use to get traffic to your site. Also, the type of offer you are giving to people. Usually, an average opt-in rate ranges from 1% to 6%. If it is less than 1%, it is possible to improve you using methods such as adding squeeze pages, pop-ups, and other tools.

How to measure opt-in rate

You can track your email opt-in ratesGoogle Analytics graphic using Google Analytics. First, you need a confirmation page; after people join your email list, you need to thank them for getting in and ask them to confirm their emails by clicking on the confirmation link. You should connect the confirmation page to your opt-in form. This can vary depending on the email software you are using.

Creating Google Analytics Goal is necessary. You can do this on the Admin tab. Name your goal and know its “Goal Slot ID.” Enter the URL of your thank you page. Thus, when there is traffic to your thank you page, you can see the conversion rate. This can also act as a verification that your goal is setup as required.

Lastly, you should be viewing your reports and tracking conversions.…

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